Data about keywords or topics is retrieved through search queries or web ‘crawlers’ that span channels. With Socialinsider you can save time and impress clients with data they haven't seen before by comparing their efforts with the efforts of their competitors. Rival IQ. This social media analytics tool is particularly great for companies that have multiple reviews across multiple platforms because it lets you view all your reviews in one dashboard. Paid options: $29, $99, $199, and $299 per month. For Instagram, it shows basic metrics such as followers, posts, comments, and likes. BrandMentions6. Oktopost4. You can measure your social media marketing performance and optimize your efforts accordingly. It helps you search Twitter followers with the highest follower numbers, compare Twitter accounts, analyze any Twitter user’s profile and track changes in follower numbers — whether for your brand or a competitor’s. You can tie this back to your bottom line using goals and conversions. It audits your Facebook Page and returns metrics such as posts per day, engagement per post, timing, and length of posts. The social media data is out there offering all kinds of insight – you just need to be ready to capture it. Rival IQ also lets you see what content your audience prefers to see, and helps you discover fresh and relevant content ideas. This tool lets you create social media calendars, schedule posts and listen to relevant social media conversations. Plus, the tool’s chrome plugin helps you do all this at once — saving you time. Social Media Tools. Pricing options: $19, $99, $599 per month, and enterprise pricing. TweetReach23. Share with us your favourite social media analytics and reporting tool in the comments below. Do you have global social media teams? Predict your campaign’s performance with machine learning and make changes accordingly. The answers are out there, and there are tools to help you find them. It also allows you to create topic categories from what users are saying on social media, and analyze their sentiments around those topics — which helps to prioritize your social media tasks. If you’ve enhanced your Page with LinkedIn Career Pages, you also have access to Talent Brand stats. This tool is a huge timesaver for social media marketers. Fragments of text are returned, loaded into a database, categorized and analyzed to derive meaningful insights. Getting you inside the minds of your customers. This social media analytics tool can also help you connect with influencers and quantify your PR impact. Track progress and get a daily analytics report covering followers, likes, engagement and more. Analyze people’s sentiments when they engage with your posts. All of the major social media networks have their own built-in analytics and dashboards that offer some great insights into your activity on the network. How to access: Click the Insights tab in the menu bar across the top of your Facebook Page. Here are some of the best social media analytics tools available. Meltwater7. Also, there are some limitation to the sentiment analysis tool. You can tell how your content is performing on various social networks from its visual and intuitive reports. Where do you turn for meaningful stats on your social media marketing? https://keyhole.co/blog/best-sentiment-analysis-tools/, Oktopost has recently partnered up with Keyhole, 5 Social Media Strategies That Succeeded in 2020 [Key Takeaways], The Top 16 Facebook Analytics Tools for Marketers. The tool generates specific reports for your Tweets, mentions, retweets, and favourites as well as other engagement stats. So, if you’re interested in tracking LinkedIn and Pinterest you’ll have to use another tool. What’s more? Some social media analytics tools focus on tracking earned or organic social activities. I hope this list have given you a good overview of the tools available to help you with your decision-making process. Social media analytics is the process of collecting data from social media networks and gaining insights in order to improve the performance of social media campaigns. Social Status is a user-friendly analytics tool that can effortlessly combine data from sites like Facebook, Instagram, Twitter, and YouTube into one report. This way, you can pinpoint the overall digital strategies that are working for your competitors and learn from their tactics. Con: The software does not separate paid and organic posts analytics. Did you miss our previous article on the best Sentiment Analysis Tools? Social Media Analytics Tools. Audiense uses machine learning on social data such as affinities and demographics to help you understand your target audience. Here’s another social media analytics tool that shows data from various social platforms, such as Instagram, Facebook Pages, and Twitter. Influencers that have the power to influence an entire community to trust your brand. The tools will also help you understand how viral your content is on Facebook, the rate at which you spam your Facebook fans without realizing it and the reach your content is getting you. Some social media listening tools … Quick tip: There’s a new Audience Insights report, which shows a breakdown of your audience’s interests and demographic. Audit your followers and know what percent of them are fake. External services include the tools offered by 3 rd parties for social media analytics reports. There are so many great social media analytics tools out there. Find targeted users by keywords used in their profiles or bios. No worries, you can read it here: https://keyhole.co/blog/best-sentiment-analysis-tools/. One of our favorite Twitter tools, Followerwonk shows you detailed breakdowns of your followers and activity. Once there, click More > Playback location to see where people are watching your video – on your YouTube channel page, its regular YouTube URL (watch page), or embedded in another website or app. Get demographic information such as age, gender, and occupation on your audience. Iconosquare20. Sprout Social15. The tool collects posts, calculates common stats, engagement rate, etc. This tool is a huge timesaver for social media marketers. Con: Audiense Connect offers limited features for lower tier users, and pricing errs on the higher side for access to more features. Learn when your followers are online and engage them live. See how your performance compares to that of your competitors in the last 90 days on Instagram and Facebook. It helps you listen to conversations on social media, publish content and engage your audience all from one place. Paid options: $9,600 per year and custom pricing. Analytics for social media, business reviews, and website performance. Pro: TapInfluence allows you to create campaigns, schedule, manage, and track influencer deliverables. See social media analytics in action Copyright © Keyhole 2020. No matter how good your social media content is or how many people follow your accounts, you can't increase your target audience, reach, or presence if you don't understand the data behind it. I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. A fixed view of the trailing 30 days of data. Media houses can also use quintly for managing their social media platforms as well as tracking relevant conversations and campaigns. With Iconosquare, you can measure the impressions and reach of your Facebook and Instagram posts and stories. Facebook and Instagram performance report. Choosing the ideal analytics tool that perfectly meets your business requirements can be a challenging task, especially when there’s a large variety of analytics tools available in the market. You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data. So, first convert your personal account to a business account (for free). Paid options: $99, $149, and $249 per month. It is commonly used by marketers to track online conversations about products and companies. Using Keyhole, you can find, identify, track, and reach out to your influencers: You can also conduct a detailed and in-depth sentiment analysis of social media posts over time: With Keyhole, you get to see the number of impressions, reach, posts and engagements that certain accounts or hashtags are getting. Service, Create professional reports in as few as two clicks, Analyze paid campaign performance across networks, Get group report of your social media profiles, Analyze your team’s performance (task performance, response rates, etc.). Con: Mention only shows data collected after setting it up. quintly12. You can export all the data and run some pretty neat reports for yourself. that helps you uncover details about your audience, discover relevant macro and micro influencers, and call the best social media marketing shots. Rival IQ13. Rival IQ will send you alerts whenever your competitors post high-performing content, such as boosting a post on social media. Also, users reported that there is a steep learning curve for those who are not used to Salesforce. retweets, mentions, favorites, and clicks. Talkwalker is a social media analytics and monitoring tool that enables you to track your social media campaigns. Socialinsider is a social media competitive benchmarking, analytics and reporting tool. Overall, Talkwalker is a powerful brand monitoring platform that helps you measure sentiment and compare your performance to competitors’ across channels. This included charts and graphs for reach, exposure, activity, and contributors. One of the best sources for Pinterest analytics resides on Pinterest itself. Paid options: $49, $99, $199 per month, and custom pricing. Pro: You can respond to the reviews straight from your dashboard without having to visit every review-source; which saves you a whole lot of time, and ensures you respond to all reviews – or complaints – in a timely fashion. Price: $29 – $599 USD per month + custom pricing. One of the best ways to drive engagement is by using influencers. Social Studio14. Build and grow stronger relationships on social . Up-and-coming social media analytics tools like SHIELD are helping bridge that gap. It offers 50 widgets for Facebook alone, for tracking reach, impressions, clicks, check-ins, and posts. Monitor your brand mentions and competitors’ activity using the Twitter search widget. Brand2417. Analytics also help you create social media performance reports to share with your team, stakeholders, and boss. Buffer Analyze is an add-on to its standard scheduling tool. Pricing ranges from $99 – $199 per month. It includes useful options to structure and manage your customer data. Cyfe is a custom dashboard tool that you can fill up with integrated metrics from dozens of marketing tools. There’s hardly any social media marketer who doesn’t know Hootsuite. Google Analytics is a valuable tool for analyzing the behavior of social media traffic - meaning which social media network is yielding the best results for your campaigns etc. How to leverage social media effectively? Create and share white label reports with your clients. Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. Pro: Iconosquare features are beautifully designed and easy to use. The dashboard shows growth in impressions and followers, audience stats, and website engagement. Not only will you get a peek of your brand’s social media marketing performance, but also see how it’s performing against competitors. Sprout Social also provides an agency partnership program, where they partner with agencies — providing them with educational materials, reporting templates, social media marketing strategies. And we all know that social media sucks time like a plague… But AgoraPulse is a good medicine for it. 2020 accelerated the role that social media. Reputology8. Price: $99 – $249 USD per month; agency plans vary. And as a bonus, it’s extremely user-friendly.”. Plus, you also get to identify top performing topics in your niche and repurpose it for your business. By adding multiple pages belonging to you or your competitors, you can compare them against pre-set benchmarks or each other. Quick tip: Click SEE MORE below the main dashboard and you’ll be taken to the detailed channel analytics page. You can glean information about your followers’, peers’, or competitors’ location, language, interests, and influence. Simplifying your reporting — so you can easily share results with your team. It can bring in data from a massive amount of sources including Facebook, Twitter, and Instagram, plus Brandwatch Consumer Research, Google Analytics, and other major platforms. You get to see how many follows, re-pins, likes, etc., your page has gotten. Hootsuite is a great combination of social media management, listening, publishing and analytics tools. Analyze your followers in-depth and use these insights to build communities. You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. With Keyhole, you get to see the number of impressions, reach, posts and engagements that certain accounts or hashtags are getting. Do you want to know how far your tweets travel? Analyze audience sentiment towards your campaigns from their reactions and interactions. Meltwater makes it easy to connect with and vet influencers for your brand. A single customer can make a review on your product that impacts several other customers. Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. Reputology helps you monitor and analyze your reviews online so you get to monitor, catch and handle bad customer reviews before it spreads like wildfire. Past, Present And Future Projections. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. Manage social media teams in more than one country all from one platform. In conclusion, we hope we have covered all the social media analytics tools that you need to consider and choose the tool that works for you. It reports on a plethora of metrics including estimated traffic sources, watch time, views, earnings, ad performance, audience retention, and subscribers. You also get to see when your customers are mostly online, so you can put out content only when they are most likely to engage with it. There are a variety of popular free social media analytics tools. You can also generate powerful social media analytics so you can see which content performs best or worst and make smarter decisions. By paying close attention to social media analytics, you can measure your performance against your social media goals. The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times. Additionally, from the Insights tab, you can set up a list of Pages to Watch, which gives you information on the performance of other Facebook pages. Try NetBase Quid. Is Pinterest a part of your brand’s social media strategy? Union Metrics is a social intelligence tool suite that has acquired TweetReach, which provides a free snapshot of your Twitter analytics. Con: You cannot compare two Twitter campaigns against each other. Additionally, you can use this tool to publish, create personas, manage your communities, and generate analytics to help you create and optimize social content. Klear is an influencer marketing analytics tool that helps you easily identify influencers in any category, in any location across the world on Twitter, YouTube, or Instagram, and manage your relationships with them with a CRM-like system. These are critical features to look out for when making social media analytics software comparisons. Viralwoot is one of the most complete tools for managing your Pinterest marketing. And in this post, you'll find out how to leverage LinkedIn for your business.... Everything you need to know about Instagram analytics — from what metrics and insights are available to how to what you can do with them to boost your Instagram marketing.... How do you know what’s working with your social media? Discover photos, captions, and comments that tag or mention your brand. TapInfluence9. Your privacy is important. Minter.io25. However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing marketing campaign. Sprout Social Login Bambu Login. Also, did you know Oktopost has recently partnered up with Keyhole? Compare fans vs. other people reached for every post. Find social networks and communities where people are interacting with your content. Go to your profile page in the mobile app, tap the menu icon in the upper-right corner, and tap Insights. Then quintly might just be right for you. Monitoring your brand online has never been easier. Manage influencers’ accounts and permissions, and track their performance from one place. Pro: Compared to other similar tools, Hootsuite’s primary advantage is that it connects to more social networks. How have my followers grown this month? Cons: Sprout has an á la carte pricing that makes it expensive if you want extra data such as more analytics. Quintly is an enterprise-level analytics tool that monitors your engagement on all major social networks. Mention18. Social media has also transcended beyond publishing content and interacting with customers; it is a valuable source of real-time information and analytics. 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