Analyst Resume Headline Examples. Cyber Media Analyst Resume Examples & Samples. Personalized writing help for you. - Select from thousands of pre-written bullet points. Build online marketing presence for hotels and a campaign for each property. A personal profile should be particularly triggered towards an executive summary rather than a normal profile. © 2021 Job Hero Limited. Additional Analyst Resumes are available in our database of 2,000 sample resumes. Be the performance eyes and ears for in-market activity with a voracious focus on continuous performance improvement, Present optimization framework and explain the optimization levers and options to business stakeholders, Gather and provide information to stakeholders on project status, escalating issues, and ensuring projects are on track with timelines, deliverables, and adhere to our brand standards and strategic goals, Ability to manipulate and analyze massive data sets synthesized from a variety of sources and platforms, Support coordination among Global Group Digital, Business Groups, MROI, and local markets; working on multi-faceted digital marketing campaigns, Maintain documentation, such as status documents, distribution list, campaign optimization executions and performance, Managing a deliverables schedule & knowing the frequency in when they should be created and presented, A Bachelor’s degree in Marketing, Digital Media or related field of study, Minimum 5 years of digital media experience working at a media agency, agency trading desks, or in house digital marketing/ digital campaign / digital analytics team, Extensive experience in campaign optimization and solid knowledge of Digital Marketing, Digital Analytics, and digital metrics and KPIs; Digital Marketing Channels include Display (Programmatic), Search, Social, CRM, and Online Video, Strong analytical skills including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications, Knowledge of multi-channel marketing technologies, principles, processes, and best practices, Experience with presentation and communication (written and verbal) of insights and optimization recommendations to business stakeholders, Collaborative team player with excellent verbal, written and interpersonal communication skills and extreme attention to detail, Ability to thrive in a fast-paced environment and manage multiple projects effectively. Los Angeles, CA. PowerPoint presentations, All Media, material deadlines report, LA media calendars, out-of-home charts and out-of-home calendars, newspaper calendar, box office numbers, ultimates chart, budget emails to Finance department, Assists in reviewing cable buys and pulls competitive information for the cable comparison chart. Media Analyst Resume Examples. SEM, Display, Mobile, Social, Content Discovery Networks, Programmatic, YouTube), Exceptional working knowledge of Omniture, Google AdWords and Google Analytics, Able to execute programs while balancing multiple priorities, projects, and initiatives, Able to analyze data across multiple sources to provide insights quickly and accurately, Bachelor’s in marketing required or equivalent work experience, Provides reporting, analysis and optimization strategies across the entire campaign asset hierarchy, including ad, creative, placement, retargeting tactics, etc, Observes and evaluates trends of display media campaigns and provides recommendations for optimization tactics, to help drive campaign efficiency and effectiveness, Tag digital media plans through use of third party ad server, and proprietary Adobe products, Develop, maintain and manage retargeting segments and data sources to fuel targeting strategies, Collaborates with the media strategy and creative teams to create a robust measurement strategy for each activity, Utilizes proprietary tools and third party ad serving technologies to provide insightful media and marketing analysis, Solely manage analytics and measurement approach for your portfolio of campaigns, Oversee ad verification systems, 3rd party tag management, and behavioral advertising self-regulation requirements, Work cross functionally with other marketing channels to align on attribution results and insights, personalization and targeting efficiencies, Contribute to innovative and visionary solutions to further contribution from the display channel, Experience with display media trafficking and working with 3rd Party Ad-Serving (e.g., DCM, Atlas, etc. Conducted research on Russian, Belarusian, Ukrainian, and other media to determine key foreign communicators, their leanings, and target audiences and compile and edit corresponding reports for Russia and the rest of the EUCOM team. Adobe Analytics and Omniture Suite experience preferred. The ideal candidate will have worked as an analyst with experience in media at an agency, corporate, media research, or media owner environment. Reviewed current newspaper advertising distribution and determined the most effective and efficient improvements. Corresponded with media to attend and cover a sex trafficking forum featuring The New York Times' Nicholas Kristof, Evaluated sex trafficking awareness among New York City residents and employees for graduate school thesis, Created and executed corporate social media plan, focusing on the company website, e-newsletter and Twitter account, Drafted materials on behalf of pharmaceutical clients and researched industry speaking opportunities for executives. As part of US STRATCOM Foreign Media Analysis program, conducted research in Russian, Belarusian, Ukrainian, Georgian, and English to support the preparation of periodic and ad hoc analysis products based on open source media from Russia and other Commonwealth of Independent States (CIS) countries as needed. Based on our collection of resume samples, essential duties of a Media Analyst are collecting public information, preparing reports, finding data relevant to the organization they are working for, monitoring international affairs, and reading press … Collected media kits, run times, tear sheets and vendor information to help implement marketing campaigns. Successfully negotiated more than 300 newspaper contracts saving client JCPenney more than $4 million. ), Working knowledge of SQL and/or Python a huge plus, Experience with digital advertising buying and trafficking a plus, but not required, Desire and appreciation for being part of a growing team that. Specifically, this position will provide support in the areas of communication planning, message development, media relations, materials development, creative direction, and other related projects. Always being cognizant of ways to improve campaign performance, insights collection and takeaways, and generally strive to “over-deliver” to internal stakeholders, 3-5 yrs. Improved presales processes and tools as necessary. ), 2] They must have managed biddable/PPC campaigns themselves for sizeable budget. DFA) , DMP’s, Digital media research tools such as Comscore, Nielson adviews, etc, Experience with SEO, social media ad platforms, Ability to work well under pressure in a fast-paced, deadline-driven environment, Candidate must possess exceptional analytical skills with strong communication and writing skills, Highly skilled in Microsoft Excel and PowerPoint, Ability to seamlessly manage competing priorities in a fast paced environment, Team player with initiative who can work independently, Must be a US Citizen** **Must currently hold a TS/SCI with Poly**, Bachelor's degree in Liberal Arts/Sciences (or related field) and 6+ years of related experience, Experience analyzing cyber media, to include social media platforms, Experience manipulating various classified and open source databases, Experience developing quantitative metrics and analyzing trends, Experience coordinating with multiple IC partners, Familiarity with key US foreign policy and national security Counterterrorism (CT) objectives, Attention to detail and ability to work effectively in a team environment, Ability to think and act quickly in a high pressure environment, Advanced writing, editing, and listening skills to effectively convey multifaceted ideas, Responsible for on air planning, promo placement and scheduling of promos for air in live & taped events, Initiate promo delivery notes based on upcoming priorities, Upload and serve in-house promotional assets to web and mobile, Post secondary education in broadcasting or a related field, or equivalent experience required, Knowledge of Gross Ratings Points, audience measurement processes and the ability to read, understand and evaluate ratings information is an asset, Knowledge of IBMS or Traffic system equivalent, Ability to prioritize tasks and meet deadlines, Develops external communications such as Web content, podcasts, brochures etc. Format and provide to sales department on a weekly basis direct- response analysis for over 75 advertisers. Writing a great Research Associate resume is an important step in your job search journey. Developed methodology using Excel to track community growth and engagement across each page. Recommended Templates. American Airlines Group (AAL Quick Quote AAL - Free Report) began commercial operations on the Boeing 737 Max jets on Dec 29, becoming the first U.S. carrier to resume … 1-2 years’ experience within an analytics function in the marketing industry a plus, Must feel comfortable learning new systems and tools Experience in the analysis of data sets to develop insights and learnings (data mining), Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations, Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy are a plus, Technical computer skills including Excel and PowerPoint, Experience with Donovan/DDS/Prisma a plus, Ad serving platforms (e.g. Provided strategic counsel and specific program recommendations based on opportunities and trends discovered through research. Monitored breaking world news and wrote daily reports to support STRATCOM's widely read news alert product. Possessing strong technical skills rooted in substantial training as an engineer. Developed comprehensive quarterly reports on public relations performance in both traditional and internet media using Sprout Social. Former small business owner and recipient of an MBA. Exceeded the client’s expectations in 2011, 2012, 2013 leading to contractual renewals every year, making it one of MZUS’s oldest clients. Job will require prioritizing and coordinating many moving pieces and multiple projects at the same time in a fast paced, deadline-driven environment, Experience working with data from across the online advertising eco-system including Ad servers, DMP’s, Rich media vendors, 3rd party validation data (ComScore vCE/Nielsen OCR), Brand Safety & Verification (Double Verify, MOAT, Integral Ad Science) Brand Impact (Millward Brown Digital, Nielsen Brand Effect), Adobe Analytics Suite (Omniture), DoubleClick DFA, social listening platforms etc, Strong quantitative and qualitative analytical skills with proven ability to demonstrate data interpretation that maps back to business objectives, Ability to provide thought leadership on all aspects of digital advertising, digital media strategy and standard media measurement, Proficiency in Excel and PowerPoint; SQL/Access/SAS/SPSS/Tableau skills a plus, Internet Research - Daily media monitoring, tracking and research, Manage relationship with Marketing & Communications stakeholders, build strong working relationships, The role is time critical, requires flexibility, and a high level of quality in all aspects of output, Strong interest in current affairs / Media / PR, Ability to work independently, manage own time and deliverables, Ability to interact with varying levels of people including senior leadership in Accenture globally, Excellent attention to detail, ability to multi-task with good organizational skills, Reports to: Accenture Direct Media Team Lead and Accenture Direct Manager, Interact with client and agency personnel, helping them optimize their marketing investments, Responsible for working with the day-to-day data and evaluation teams, as well as working within a cross-functional marketing team supporting existing engagements in North America and globally, Provide leadership and direction that builds and supports camaraderie and teamwork within the group, Minimum 3 years of media planning or buying experience in a client media group or in an agency, Experience with national TV and digital media, Previous experience as a Media Planner or Buyer at a major media agency, Experience working with large data sets, pivot tables, etc, Build and maintain digital media KPIs Dashboard, Manage and maintain efforts on all digital media, Monitor, optimize and report on digital activities and performance, Set up and follow tagging of all our website (Google Tag Management), Background in digital media buying and SEM strategies, Strong working knowledge of all social media platforms, Experience in programmatic/precision advertising buying, Solid communication skills – both verbal and written, Knowledge of digital media as it relates to branding, Your mother tongue is French or German (Swiss German) and you have a good knowledge of the other language. HTML5), Proven ability to publish and manage content in Content Management System(s), Heavy expertise in Adobe Premiere (or similar editing software), graphic and web design, Apple Keynote and Microsoft Office suite, Strong negotiation, diplomacy and conflict resolution skills, Demonstrated ability to customize communication strategy to a given target audience, Excellent written and verbal communication skillsThis job description is not all inclusive. Generate insights and recommendations to help optimize our Television and offline marketing campaigns, Work with Marketing Managers and external agencies to optimize current marketing campaigns to improve performance based on associated metrics, Analyze, visualize, and provide analytics on significant amounts of data and build end-to-end reporting solutions to support company initiatives, Build dynamic and rich dashboards; show results in easy-to-understand visualizations, Identify actionable insights, suggest recommendations and influence the direction of the business by effectively communicating findings to cross-functional groups, Familiarity with Multi-Touch Attribution and Marketing Mix Models, Familiarity with analytical techniques, including, regression, trend analysis, forecasting, and experiment design, Conducts research on emerging security threats; Provides correlation and trending of cyber incident activity, Maintains knowledge of adversary activities, including intrusion set tactics, techniques and procedures (TTP), Maintains Situational Awareness and reports on advanced threats, including Advanced Persistent Threat (APT) and Focused Operations (FO) incidents, Communicates events to agencies regarding intrusions and compromises to network infrastructure, applications and operating systems; assists with implementation of counter-measures and mitigating controls, Analyzes relevant cyber security event data for attack indicators and breaches that may yield detection/prevention content, Prepares cyber threat assessments based on threat analysis, coordinates cyber threat tracking with other organizations and the government; assists in developing reports, briefings and assessments to facilitate the understanding of cyber threats, Provides expert quality network traffic (PCAP) and Net Flow analysis, Supports SOC analysis and incident response as needed, Creates and maintains Standard Operating Procedures and other documentation as needed, Responsible for the implementation of a CDC national centers online collaboration activities, Responsible for translating into Spanish communication products and web materials, Develops positive, effective relationships with senior level, scientific experts to determine and negotiate appropriate content updates, Develops concepts, craft key messages, and write content for communications materials in multiple formats including web and social media communications, fact sheets, special publications, podcasts, eCards, webinars, and PowerPoint presentations, Serve as lead logistics coordinator for monthly communication forums, Serve as liaison with CDC Info and NCBDDD divisions, Analyzes and prepares reports on the centers social and traditional media activity, Provides support in the development of online editorials for the centers leadership and key staff, Performs and disseminates a daily media search on the centers topics and thematic areas, Provides support in the development of written communication documents describing the centers program activities, Prepares and delivers oral presentations on the centers summary reports, as needed, Bachelor’s Degree in Communications, Marketing, Public Health or related field with 7-10 years of experience, 5 years of experience in campaign, research, and web and social media strategy, planning, management, and evaluation, 3 years of experience with writing/editing scientific content (or demonstrated ability to quickly grasp the scientific concepts and terminology), Must be bilingual – fluent in Spanish (written/speaking), Experience in developing strong relationships with external partners on behalf of an organization, Strong writing skills and demonstrated experience in content development are essential. Optimizes campaigns through A/B testing using variations of creative and messaging. International Trade And Investment Policy. Quantifying tone and qualifying online conversation using social media tracking and reporting tools and providing analysis of social media landscape and buzz volumes; 02/2009 – 04/2014. Conducted key communicator analysis to determine the identity, leanings, and target audiences of individuals who are considered significant contributors to or influencers of foreign media sources. Jobs for business analysts are projected to grow by 7% (or 3,800 jobs) from 2016 through 2026, according to the Bureau of … Created database and electronic forms used for Common Integrated Processes System Help Desk. Audited all incoming desktops and laptops, including damage inspection, complete hardware reformatting and troubleshooting, reconditioning and hardware/software installation and upgrade. ... Social Media Manager Resume and Cover Letter Examples. Assists in implementation of new media buys through exportation of analysis data and/or seasonal updates. ), Reviews affiliate program performance on a weekly and monthly basis, identifying areas of success and opportunities for optimization, 3-5 years of experience with a major brand, website, digital agency or online advertising agency with a thorough understanding of online business models and strategies , Hands-on experience with reporting and analysis for a major web analytics tool such as Google Analytics , Expertise in the following distribution channels: SEM, Affiliate, SEO, Display, Retargeting , Understanding of A/B and multivariate testing , Familiarity with basic statistics and online advertising metrics, Experience with tag management systems preferred, Entrepreneurial and digitally savvy approach to problem solving, with exceptional analytical and critical thinking skills, Strong analytical skills and attention to detail  , Ability to clearly articulate and communicate insights and analyses to team members across all functions , Formulate media strategies and plans, aligning marketing media programs to DTC's larger strategic objectives, Perform media profit evaluations and directs necessary campaign changes/optimization as appropriate, Analysis of new opportunities, as well as, understanding of data and demographic profiling in order to grow campaigning/product, Communicate to required constituencies (in and out of DTC) so that key partners are aware and well informed of the strategic media direction, Assist in the preparation of annual marketing strategy and business plans for the DTC unit, Key contributor in the preparation of annual budgets and ongoing media spend updates, Maintaining awareness of the competitive media environment within the insurance industry which may impact the program and/or business model and strategic objectives of DTC overall, Act as a resource; provide knowledge, training and guidance to others, Minimum 2-3 years of media planning and analysis, Experience developing and presenting media strategies, Experience managing multiple campaigns and production timelines, Results driven, self-motivated team player, Good verbal and written communication and collaboration skills, Formulates media strategies and plans for broad market media tactics, aligning marketing media programs to DTC's larger strategic objectives, Performs media profit evaluations and directs necessary campaign changes/optimization as appropriate, Communicates to required constituencies (in and out of DTC) so that key partners are aware and well informed of the strategic media direction, Assists in the preparation of annual marketing strategy and business plans for the DTC unit, Maintains awareness of the competitive media environment within the insurance industry which may impact the program and/or business model and strategic objectives of DTC overall, Acts as a resource; provides knowledge and may assist in the training and guidance of others on the team and to partner areas, Audience Selection and Media Planning & Buying, Minimum 2 years of media planning and analysis, Digital, broadcast and/or print experience, Prior experience using campaign reporting or campaign management tools, Good strategic thinker, problem solver and can make sound business decisions, Paid Search- hands on experience managing Paid Search Campaigns, Outstanding Excel skills with great attention to detail and accuracy, Excellent communication skills in verbal and written English, Strong knowledge in local media markets and communication channels, Good understanding of communications planning and effectiveness, Strong team player with excellent interpersonal skills, Some knowledge of comms planning & media research, Internationalist and multi-culturalist outlook, Media or marketing background in agencies or client side, possibly as media vendor (3-4years), Understanding of corporate/Company financial and accounting operations, Experience of multi-country media dealings, Deep knowledge of practical, transactional related elements of the media process, Experience in brands marketing/media required, Experience in a related research area required, Experience working with comms planners/media agencies, Experience of FMCG & Healthcare categories desirable, Leveraging a Data Management Platform (DMP), attribution solution, website analytics and audience analytics tools to provide reporting and optimization recommendations, Collaborating with the Online Marketing teams to identify emerging issues and assist in development and implementation of measurable strategies, Assist in the development & implementation of an audience analytics strategy across the digital acquisition life-cycle, 3+ years experience in digital marketing executing digital marketing programs or digital analytics, Experience in measuring the success of online advertising, paid search and/or other digital programs preferred, Ability to synthesize information and make informed decisions, Strong oral, written and presentation skills in order to work with internal and external business partners, The ability to multi-task and exhibit effective time management and organization skills, Ability to research and stay up-do-date on what’s new, innovative and useful in the digital space, Knowledge of Data Management Platforms (DMP), attribution solutions, website analytics or other online analytics tools a plus, Advanced MS Office Skills (Excel, Word, PowerPoint), Background in statistics and statistical modeling techniques a big plus but not required, Business analysis experience in large companies with multiple functions/divisions helpful, Ability to meet deadlines and maintain high-quality of output working under pressure, Ability to use good judgment and experience working in a multi-cultural setting are critical, Excellent communication / organizational skills, attention to details, Ability to operate personal computers, corporate and commercial software applications and databases such as Microsoft Office, Microsoft Outlook, perfect command of Excel, Internet, ERP, Familiar with corporate software applications is essential, At least 5 years of progressively responsible work experience is required, Keen interest and knowledge of the Cyprus issue and political scene on the island is also required, Personal History (P11): Applicants are required to fill and sign a P11 Form. Developed custom questionnaires that aligned with client needs and programming logic. Collaborated across departments, the Justice in the Arts Initiative (JAI) and the College of Arts and Sciences, on creating and completing website redesigns. A resume builder is the easiest way to build a Media Research Analyst resume. Prepare daily, weekly or wrap reports for clients on paid media performance that provide analytical insights. Collaborated with the marketing team with social media efforts on the Facebook Brand Page through execution of content marketing campaigns. It’s actually very simple. Supports the clients by providing/confirming vendor circulation and distribution capabilities. Dari Social Media Analyst Resume Examples & Samples. 02/2009 – 04/2014. Supported the office of the Chairman of the Joint Chiefs of Staff (CJCS) with cutting edge analysis related to EUCOM priorities by monitoring and evaluating regional affairs within AOR. - Choose from 15 Leading Templates. as informed through results of analysis or based on research tools, Generate reports with actionable insights, ensuring all relevant metrics and insights are shown, based on findings from analyzing multi-channel/cross-platform mediums including all digital variations (programmatic, mobile, paid social, native, video/pre-roll) and TV, Advanced reporting and deck creation skills, including the ability to create a narrative to clearly explain findings to varied stakeholders who possess a limited familiarity with marketing/media. Issued insertion orders, approved rates and confirmed drops for multiple publications weekly. Curates & maintains all content within each editorial calendar for Camping World, Good Sam, & Marcus Lemonis businesses. International experience would be a plus, Prefer candidates with about 2 years’ related market research experience, title flexible for Sr. Analyst or Associate depending on experience and capability, Candidate with experience in market research, e.g. Presented findings to executives at the organization. Unlimited download, print, or email on all Media Research Analyst resumes. For more examples, check out our guide to the financial analyst resume. Your … Maintained and fostered media relationships. Utilizes industry research tools to aid in vendor/media selection. ), Be resourceful and efficient – always looking to improve the process, Be interested and knowledgeable about the media landscape from a consumer perspective (i.e., you watch TV), Working knowledge of SQL, R, or Python a huge plus, but not required, Extremely flexible, proactive, highly organized, possessing the ability to shift priorities and multi-task, Team player with a high sense of urgency; able to interact across all levels of the team, Communicate concise data points, trends, and measurement strategies to a broad audience - from development and technical experts to traditional brand managers, Analyze information to bring forward insights, results, and suggesting optimizations to improve said results for both digital and traditional media, Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals and to communicate that based on client needs, Help build the team to develop clear and concise dashboarding that will deliver information in an intelligent manner, Deliver analysis and insight in a constructive and concise manner both internal and external client constituents, Must be able to manage client expectations successfully throughout the engagement, Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications, Ability to innovate and learn new technologies, Expert knowledge of DoubleClick/DART, Omniture and Google Analytics, Exposure to mobile, social, tablet measurement approaches as well as understanding of role of multi-touch attribution in media evaluation, Experience with relational databases and ability to write queries, Expertise in some programming language such as R or Python, Excellent verbal and written communication skills, with ability to convey and package technical findings in layman’s terms, Understanding of analytic companies in the online and offline space such as Tapad, Tune, ComScore and VisualIQ, 5% - Communicate concise data points, trends, and measurement strategies to a broad audience - from development and technical experts to traditional brand managers, 20% - Help build the team to develop clear and concise dashboarding that will deliver information in an intelligent and digestible manner, 25% - Must be able to manage client expectations successfully throughout the engagement, Assist senior analytic staff with various, 0-3 years experience in similar/applicable, Independently lead digital media analytics function for select clients, Collaborate with key agency partners including Multichannel Media Planners, Account, Creative, and clients to develop campaign goals and align them with key performance indicators, Track campaign performance against key performance indicators, including but not limited to: impressions delivered, clicks, CTR, interaction rate/time and site activity, Identify, gather, integrate, and analyze relevant data, Compile actionable, timely and user-friendly analytics reports inclusive of key insights and actionable recommendations to optimize campaign performance, Lead digital media analytics presentations to clients and key agency partners, Identify gaps in the overall data capture strategy and collaboratively implement enhancements, Review junior team members’ work and provide constructive feedback to ensure deliverables are client-ready, Help to manage department-wide initiatives, such as developing a case study on a pilot program and developing relevant benchmarks, on healthcare media, A minimum of 2 – 4 years of experience analyzing and optimizing digital advertising campaigns, Experience with ad serving and reporting tools (DoubleClick/DART essential), Experience manipulating large data sets, interpreting data trends and using a multitude of disparate data sources and tools, Experience leading analytics presentations in a clear, effective and dynamic manner to key stakeholders, Works well under pressure and helps build office morale with positive energy, Leadership and/or management experience, including mentoring junior team members (a plus), Produce selected media briefings to strict timelines, Editing and proofing of briefings and reports - daily interaction with clients and stakeholders on content, Reporting – News release coverage, social media, Project support to Media clients as well as across Accenture Direct / Ops, as needed, Broad knowledge of Accenture and Accenture’s organization and offerings, Excellent communicator with strong writing skills, Expertise in internet and social media research, Strong sense of personal accountability and self-motivation, Proven track record of dependability and flexibility, Experience working in a Media / PR Role desirable, Bachelor's degree (Marketing or Media or similar) or related job experience, Create report templates for valued clients, track competitive analysis and identify trends, develop visualizations in Excel and PowerPoint to illustrate clients brand data, Work closely with translation team on the brand key messages and relevant findings across all media and social initiatives, Liaise extensively with our Australian Client Success team to assist in on-boarding training, customers’ need analysis, report presentation and enhancing the customer satisfaction, Nurture and strengthen client’s understanding of the social media space and their brand’s performance, Keep track of market trends and stay abreast in the digital market arena, Provide initiative on the customer report template and consistently seek for excellence in the work quality, Assist in ad-hoc reports upon manager’s request, Recent university degree (or about to graduate) with an excellent (ideally international) background, Experience in market research, including qualitative and quantitative research and survey design, High desire to learn about digital technology/innovation and communications strategy, Keen interest in news, current affairs, and social media influence, Ability to scan content quickly to look for key insight, Strong communication skills in both Chinese and English, spoken and written, Develop descriptive, channel level dashboards and reports that surface trends and performance gaps for the user acquisition and CRM teams to base planning and action against, Perform a wide range of ad-hoc analytics studies to identify actionable insights and recommendations for the acquisition and customer management teams to adjust campaigns and spend levels, targeting practices, and optimize toward a higher quality consumer and improved average order value, Support with daily monitoring of campaigns and channel performance, pulling out key trends and anomalies that allow the team to hone in on untapped opportunities or risk mitigation as they build out plans, Help structure A/B and multivariate tests, ensuring the structure and tracking methodology is sound in order to product meaningful insights and success measurements, Establish and help govern the tracking and tagging taxonomy for the team, ensuring all tracking follows a logical architecture to enable seamless and accurate reporting, 5 years in digital marketing analytics, with expert level knowledge of cross device measurement and evaluation, BS/BA in Finance, Business, Economics or Mathematics required, Strong analytical, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations. 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